Some Recent Client Results

HBT’s online and offline campaigns drove:

$6 million in incremental revenue – the largest amount in over 15 years

369% lift over industry benchmark

35% increase in sales

534% lift over control

241% increase in ROI

Client Feedback:

“Universal Health Care Foundation of Connecticut engaged HBT to help us tighten our fundraising messaging. HBT conducted a focus group and stakeholder interviews then recommended key words, emotional triggers, and human behavior techniques. They taught us practical tactics and gave us the theories to back them up. We put their tools into practice and, within a quarter, during a global pandemic, we saw a 22% lift in dollars raised.”

— Heidi Green, Donor Communications and Advising Director

“One can get lost looking for an email marketing partner online. We sure are lucky that we found HBT. The rigor, thoughtfulness, and creativity they committed to our project were unmatched among any partner we have ever worked with. From beginning to end, they took ownership of our project as if it truly were their own. We presented many different complexities that they ably adjusted to every time, and at no time did we ever feel like we were someone they needed to move past to get to the next client. I would gladly recommend HBT to anybody – as long as they don’t take up HBT’s bandwidth when we need them again.”

— C.H., President, Automotive Finance Company