Meet the Market: US behavioral science expert Nancy Harhut on communicating during COVID-19

Written By Neal Boornazian

Find out the most effective ways to communicate with customers and prospects as they adjust to the new normal. Damian Francis, Head of Content at Australia’s media and marketing firm Mumbrella, discusses applying behavioral science today with HBT Chief Creative Officer Nancy Harhut. Listen here.

Key talking points include:

  • How brands can get communications right in periods of changed consumer behaviour: 5:35

  • Will we start seeing increased consumerism upon the flattening of the COVID-19 curve?: 20:03

  • Human behaviour triggers and the amount we should be putting into our marketing now: 22:28

  • The role and adoption of behavioural science right now: 28:38

Neal Boornazian https://www.hbtmktg.com
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