News & Events
7 Unusual Ways to Increase Your Audience Response
Tried everything you know of to increase your email response rates? Discover 7 little known tactics that are both surprising and effective in this Content Marketing Institute article by Nancy Harhut.
How to Write Marketing Copy that Gets Results
Communicating the details, benefits, and accompanying offer for your product or service is one thing. Serving those points up in a way that persuades your customers and prospects to take the next step is something very different. See how to give your marketing copy an unfair advantage, in this Connecticut Innovations interview with Chief Creative Officer Nancy Harhut.
17 Email Mistakes You’ll Never Make Again
Want your emails to be super effective? Then you need to know these 17 mistakes and missteps that mean you’re leaving money on the table. Check out this podcast with The Subscription Box Show – no matter what you sell.
The Economy’s Reopening: Discover The Best Ways to Prompt Sales During the Pandemic
As more and more states open up, and people learn to coexist with Covid-19, customer mindset is evolving from our stay indoor days. Check out this Content Marketing Conference blog post to discover how to adjust your marketing messages for maximum effectiveness now.
Meet the Market: US behavioral science expert Nancy Harhut on communicating during COVID-19
Find out the most effective ways to communicate with customers and prospects as they adjust to the new normal. Damian Francis, Head of Content at Australia’s media and marketing firm Mumbrella, discusses applying behavioral science today with HBT Chief Creative Officer Nancy Harhut.
Changing How We Communicate With Customers
Marketers have many questions about how, or if, to communicate during the Covid-19 pandemic. This LeadsCon podcast offers insight and advice for brands to get their message right.
How to Make Your Content Impossible to Ignore
Discover how to create B2B content that is impossible to ignore in this podcast from Sweden’s Brightvision. Gain concrete tips for how you can improve your content strategies using behavioral science insights.
Blending Behavioral Science with Marketing Practices
Find out why following best practices is no longer enough – and what else you need to succeed today in this Marketing Unplugged podcast.
The Secrets of Default Decision Making
In a Grade.Us interview by Raney C. Hudson, our Chief Creative Officer Nancy Harhut reveals the common decision defaults all humans have, and how to trigger them in your marketing campaigns to build brands, generate leads, and increase conversions.
Email marketing persuasion
From subject lines to body copy, email imagery to landing page tactics, see how your email campaigns can ramp up their persuasive power in this Commerce Marketer podcast.